jac5 is the ultimate new men's underwear brand whose competitors are Armani, Paul Smith, Diesel, Bjorn Borg and Calvin Klein.
Last week jac5 opened an exciting new concept store in Hong Kong, plus they launched their online shop at www.jac5.com
jac5 ambassador is James Magnussen2 0-year-old international swimming sensation. James Magnussen has already stamped himself as one of Australia’s most exciting athletes ahead of next year’s 2012 London Olympic Games.
About the brand
jac5 founder is James A Christopher (‘JAC’). Through his years of extensive experience in being a male, Jim identified a void in the men’s underwear market: quality, style, and comfort were in decline. Jim’s solution — create his own! He saw an opportunity to develop a premium, modern luxury underwear brand for men that was comfortable and stylish but one that also had a keen sense of humour (Jim’s philosophy is that it’s important to have fun in life).
Jim believed it was time for dressing well to start from the inside out; it was time to make underwear a forethought, not an afterthought. And it was time for a little less underwear conversation and a little more action. Gathering together some of the best designers, manufacturers, and marketers in the industry, Jim gave them a mission to create the best undies for man’s best friend.
The ‘brand identity’ is driven by Jim’s 5 much loved and incredibly spoilt pet Jack Russell terriers.
Some of the products you can find in the store here: